What Your Personal Brand is Lacking

By |July 21st, 2016|


Personal branding is something that every agent thinks about, but it’s much more than just the way you present yourself to the public. It’s everything you do–online and offline.

What you put out into the world reflects your personal brand-images, messages and content. A well-developed brand garners credibility. An inconsistent brand message reflects a lack of […]

Managing Your Social Reputation

By |April 14th, 2016|

There’s a popular saying: You have one chance to make a first impression. And today, chances are that first impression happens online. The pressure to stand out among the crowd and make that good first impression is stronger than ever. One wrong picture, post or share can get you in hot water. It’s important to […]

Strategies for Fighting Online Negativity

By |March 7th, 2016|

The present and the future of marketing begins and ends on the search engine.

Today, the overwhelming majority of home buyers and sellers begin their search by typing a phrase in Google. The intent from these leads are deliberate, which is good for your bottom line. They’re already interested and active, which make them the […]

Beyond the Mortgage with Millennials

By |January 11th, 2016|

Millennials now make up the largest generation in history, totaling 80 million.

There’s a lot of conversation about how to market to this new generation of homebuyers. Most of the focus is on the barriers that this generation faces as they leave college with massive amounts of student loan debt and no longer view […]

New Year, New Leads

By |December 28th, 2015|

The new year is right around the corner, and with it comes the re-examination of your marketing efforts. The new year also brings a re-examination of your personal and career goals; your resolutions.

One resolution we think every agent can get on board with is increasing lead generation. The following are the top 4 areas […]

Happy Holiday Networking!

By |December 21st, 2015|

It’s the most wonderful time of the year! Just not for the real estate market. Let’s face it. It’s harder to get deals done during the holidays. Buyers and sellers are out of town or busy planning festivities, but this doesn’t give you a pass. This time of the year is a prime time to […]

Closing Gift Ideas for Every Real Estate Client

By |December 14th, 2015|

To gift, or not to gift, that is the question.

Today, it’s become standard for agents to purchase their clients a gift at the closing of a sale. Not every agent does it, but a vast majority do. And why not? It’s a smart marketing move. Buying a gift is not only a great way to […]

Live Local to Connect with Clients

By |December 3rd, 2015|

As a real estate agent, gaining a reputation as the local expert is the ultimate goal. Being the go-to person to provide local information for potential clients not only increases your credibility, but also your value as an agent.

Showing your prospects the ins and outs of the local community could mean the difference between landing, […]

The Value of an Agent

By |October 29th, 2015|

The real estate profession is always changing and evolving. The rise of technology has undoubtedly affected the home buying and selling process, as well as the relationship between agents and clients.

The Internet has made it exceptionally difficult for agents to justify their worth. Home buyers and sellers no longer need an agent […]

Real Estate Blogging for Agents

By |October 5th, 2015|

The bad news is everyone can be a blogger. The good news? Everyone can be a blogger.

In the real estate business you aspire to set yourself apart from the rest of your competitors.  So you may be wondering: If everyone is doing it, why should I?

There are numerous reasons why writing a real estate blog is […]