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Happy Holiday Networking!

By |December 8th, 2017|

 

 

It’s the most wonderful time of the year! – just not for the real estate market.

Let’s face it: it’s harder to get deals done during the holidays. Buyers and sellers are out of town or busy planning festivities. You’re busy too, but this doesn’t give you a pass. The holiday season is a prime time […]

Lead Capture 101

By |October 12th, 2017|

 

Let’s face it—the world of real estate is extremely competitive. As a real estate agent, you face many challenges that go beyond your ability to help your clients buy or sell their homes.

For many agents, this means utilizing online resources, such as a website, social media, and placing ads to promote yourself to your prospective […]

The Next Best Social Tool for Agents

By |July 14th, 2016|

 

 

Facebook, Instagram, Twitter – move aside! The next best social platform is Snapchat, and it’s taking the real estate industry by storm. While you might still be trying to catch up on the other accounts, Snapchat is reaching its peak. And you don’t want to miss out on all it has to offer.

Snap-what?
Snapchat is a […]

Housing Heat Up: Marketing Tips for Summer

By |May 26th, 2016|

Summer is officially here, and the weather finally got the notice.

You can smell the freshly mowed grass, witness the flowers bloom, and are soaking up the longer days–all clear signs that the market is heating up. Brace yourselves: buyers are about to get serious.

These 3 tips will set you apart from the competition […]

Strategies for Fighting Online Negativity

By |March 7th, 2016|

The present and the future of marketing begins and ends on the search engine.

Today, the overwhelming majority of home buyers and sellers begin their search by typing a phrase in Google. The intent from these leads are deliberate, which is good for your bottom line. They’re already interested and active, which make them the […]

New Year, New Leads

By |December 28th, 2015|

The new year is right around the corner, and with it comes the re-examination of your marketing efforts. The new year also brings a re-examination of your personal and career goals; your resolutions.

One resolution we think every agent can get on board with is increasing lead generation. The following are the top 4 areas […]

Marketing Mastered: The Most Effective Methods for your Business

By |November 9th, 2015|

Every year, month and day, real estate agents return to the age-old question: what is the most effective form of marketing? An internal struggle ensues: Is traditional media dead? Am I even relevant if I don’t have a Twitter account?

Well, look no further.

Fractl and Mox teamed up to survey more than […]

Email Marketing Reimagined

By |October 12th, 2015|

 
It’s not a secret that social media is dominating the real estate marketing landscape. In fact, it’s basically a requirement to have an online presence in today’s marketplace. However, there’s one “ancient” platform that most people are still using for their marketing efforts. Our good old friend, email.

Ask a high schooler and […]

SEM: Bringing your Business Big Benefits

By |August 27th, 2015|

The days of successful cold calls and effective direct mail marketing are dwindling. With Google queries reaching over 1 trillion per year in 2012, customers are overwhelming turning toward the Internet to take on an active role in their search for products and services that interest them.

“The Internet is becoming the town square for […]