Let’s face it—the world of real estate is extremely competitive. As a real estate agent, you face many challenges that go beyond your ability to help your clients buy or sell their homes.
For many agents, this means utilizing online resources, such as a website, social media, and placing ads to promote yourself to your prospective homebuyers. Just like finding the right house for your buyer’s budget, you have to effectively choose the best online marketing resources that collect the right data from your prospective leads that you can use to convert them into clients.
One of the most effective ways to market yourself as a real estate agent online and collect the data you need to build a qualified lead list is using a lead capture.
So, what is a lead capture?
The main purpose of a lead capture is to collect data that you can use to help convert leads into clients. To get the most from a lead capture, there are some key factors that can increase the effectiveness of your lead capture .
In this article, we will discuss some best practices that you can apply to build your lead capture and grow your client list.
Give them what they want.
The best way to encourage someone to give you something, is by giving them something they want in exchange. Sure, they’re looking for a great realtor like you! But what can you offer them that is uniquely valuable to them?
If your specialty as a real estate agent is helping first-time homebuyers find the perfect home, you might persuade someone to fill out your form by offering a downloadable guide such as “The Ultimate Homebuyers Guide,” or by offering value through a promotion, such as special rates for first-time buyers.
Keep it “above the fold.”
A lead capture won’t do you any good if it’s not seen by your potential clients. Make sure your it appears “above the fold,” or in other words, that the viewer doesn’t have to scroll down the page to see it.
Additionally, make sure to only include necessary form fields when collecting data from your leads. This includes making a first name, last name, email, and phone number. Too many fields in a lead capture can be overwhelming.
The Call-to-action button on your lead capture form is what prospective clients will click to submit their information. Think of this button as the digital “closer” for your ad. This call-to-action should clearly state an actionable “next step” for your potential lead.
What should your button text say? It should be clear, simple, and direct. Make your button copy complete this sentence: I want to ________________ . For example:
- Find my rate
- Schedule a call
- Tour my dream home
Make sure your CTA button stands out to encourage more clicks!
Have Fun With It!
Your time is valuable as a real estate agent and using a lead capture should help be a time and cost effective marketing resource for you to build your leads.
Allow your personality to be showcased in your lead capture and use your own creativity to help better promote yourself while still making your prospective client your main focus.
Do you have any additional insights on building the best possible lead capture for your website?
If so, we’d love to hear from you. Let us know in the comments below!