Summer is officially here, and the weather finally got the notice.

You can smell the freshly mowed grass, witness the flowers bloom, and are soaking up the longer days–all clear signs that the market is heating up. Brace yourselves: buyers are about to get serious.

These 3 tips will set you apart from the competition this busy season.

Utilize Open Houses & Events
Statistics on open house effectiveness are often contradictory, to put it lightly. There are people who have never had luck at an open house, and others who swear by them. During the spring and summer seasons, open houses are a smart decision. Business is busier, causing more competition. An open house is an opportunity to pick up new buyer clients and drive interest up on a listing. Also take advantage of any broker events or local festivals to network.


Market Before Going on the Market
The sales cycle begins long before you post on the MLS. It’s important to stay active year round so when the market starts to boom, you’ll be top of mind. Stay in touch with your network of buyers and sellers, keeping them up-to-date on market trends and real estate news. You only have one chance to make a good first impression. Clean up the curb appeal, stage to sell and take professional photos of your listing before putting it on the market.


Stay Social
Your online presence can suffer when you are constantly on the go during the spring and summer rush. Setting a social media schedule on programs like Hootsuite or CoScheudle allow you to stay ahead of the game and never miss a beat (or an opportunity to generate leads).


For more seasonal tips, check out Outdoor Styles to Boost Summer Sales!