It’s the most wonderful time of the year! – just not for the real estate market.

Let’s face it: it’s harder to get deals done during the holidays. Buyers and sellers are out of town or busy planning festivities. You’re busy too, but this doesn’t give you a pass. The holiday season is a prime time to buckle down on your networking, and to have some extra fun doing it!

Set yourself up for a great new year with these holiday networking tips!


Be Picky

You probably have a pile of party invitations on your desk, so the chances of two parties landing on the same day is pretty high. Don’t spread yourself thin trying to make it to every event: decide which ones are worth your time based on the networking potential and the amount of fun you think you’ll have.


Do Your Homework

Do some research to find out who is expected to be at the party. Ask the host or make an educated guess and identify the individuals you want to meet. Take some time to learn a bit about them and the companies they work for, so you can have an intelligent and productive conversation. Being prepared sets you up for success!


Go In With a Game Plan

Determine what do you want to accomplish with each interaction: do you want a business card? A referral? Permission to contact them afterwards? Don’t force the end goal, but stay focused during conversations.


Team Up

If you have a colleague that’s socially compatible with you, go in together! It’s easier to meet people when you do so as a duo. You’ll be able to play off each other’s strengths, and you’re also likely to know more people – this way you can introduce each other as a conversation starter.


Stay Focused, but Have Fun

Holiday parties are always a networking opportunity, but keep conversation light. Get your prospects talking about themselves, their hobbies, and interests. People are there to have a good time, so keep the conversation positive and don’t be a buzzkill. If you’re having a good time, it will be easier to connect with others.



Follow Up

Make sure to reach out to your new contacts within a couple weeks or so after the party. All of your hard work goes to waste if you don’t make it a point to reconnect early in the new year.



For more tips, check out Closing Gifts for Every Real Estate Client!