Going Green

Going green is the next big thing!

Forget gold star ratings; a green thumb is now what makes you stand out in the crowded market.

But it’s much more than a fad–it’s a lifestyle, and more home buyers are willing to shell out extra dollars for an eco-friendly home.

With every new trend, there are myths that come along with it. Take a look at what NARS Green REsource Council put together for agents interested in going green!


Myth: Going green will cost an arm and a leg.
WRONG! There are a variety of cost-effective ways to green your home and lifestyle that can actually SAVE you money in the long run.

Myth: To have a green building, you need the building to be LEED certified.
WRONG! LEED is setting a standard for existing and new green homes and buildings. You can implement green products and practices into your home or office that reduce energy consumption, save money and save the environment without the building being LEED rated or certified.

Myth: One person can’t make a difference.
WRONG! We believe that every step towards green is a step in the right direction. Whether you change one habit or your entire way of living, your actions can reduce your carbon footprint and make a world of difference in the long run.

So why should you go become a green agent?

Reduce waste, conserve natural resources, improve both air quality and protect ecosystems and biodiversity.
Green systems and materials reduce energy consumption, reducing energy bills. They also increase asset value and decrease marketing time, making your dollar go further. In fact, homebuyers surveyed by NAR who ranked energy efficiency as “very important” purchased homes that had a median price $12,400 higher than those who ranked it “somewhat” or “not important.”
It’s not just good for the environment and your wallet, it’s also good for you. Sustainable design and technology enhance a resident’s overall quality of life by improving air and water quality and reducing noise pollution. According to a 2006 study by the Center of the Built Environment, University of California, green office buildings improve productivity and employee satisfaction in the workplace.

Click here for more information on the NARS Green Designation.

And for more real estate tips, check out Managing Your Social Reputation.