Monthly Archives: October 2015

The Value of an Agent

By |October 29th, 2015|

The real estate profession is always changing and evolving. The rise of technology has undoubtedly affected the home buying and selling process, as well as the relationship between agents and clients.

The Internet has made it exceptionally difficult for agents to justify their worth. Home buyers and sellers no longer need an agent […]

Advice for New Real Estate Agents

By |October 26th, 2015|

Each year, thousands of eager new professionals pack away their study books, dust off their best suit, and enter the market as certified real estate agents.

It’s no secret the profession is a demanding one, requiring around-the-clock commitment and dedication. But it’s also a rewarding one. You get to work with clients who are at an […]

Fall Roles for Agents to Fill

By |October 22nd, 2015|

Autumn is–arguably–the best time of the year. Apple-picking, pumpkin carving and trick-or-treating. It’s an unbeatable combination. Perhaps George Eliot said it best: “Delicious autumn! My very soul is wedded to it, and if I were a bird I would fly about the earth seeking the successive autumns.”

But lingering in the crisp air and […]

Real Estate Facebook Profiles vs. Pages

By |October 19th, 2015|

Almost every realtor is a people-person. That’s often a main reason they land in the profession. Face-to-face interactions come easy, but creating and maintaining an online presence is a different story.

With online interactions, you’re not able to have the immediate response you’re accustomed to with in-person conversations, and reading body language is […]

Generate Leads on LinkedIn

By |October 15th, 2015|

LinkedIn may be the most underrated and under-utilized social media marketing platform. That doesn’t come as a surprise since its competitors–Facebook, Twitter and Instagram–allow business users to reach a relevant audience of prospective clients with a carefully crafted message. LinkedIn’s sole purpose is for professional networking, and well, let’s face it, you’re probably not trying […]

Email Marketing Reimagined

By |October 12th, 2015|

It’s not a secret that social media is dominating the real estate marketing landscape. In fact, it’s basically a requirement to have an online presence in today’s marketplace. However, there’s one “ancient” platform that most people are still using for their marketing efforts. Our good old friend, email.

Ask a high schooler and […]

SOLD in 5 Simple Steps

By |October 8th, 2015|

The market–and homebuyers in it–are always evolving and so should your strategy. If you’re listing clients’ homes the same each time with disappointing results, it’s time to revamp your efforts.

A listing is often an agent’s first chance to make a good impression, yet so many listings are redundant and boring. Break the norm and […]

Real Estate Blogging for Agents

By |October 5th, 2015|

The bad news is everyone can be a blogger. The good news? Everyone can be a blogger.

In the real estate business you aspire to set yourself apart from the rest of your competitors.  So you may be wondering: If everyone is doing it, why should I?

There are numerous reasons why writing a real estate blog is […]